Business man sells fresh air from British Counryside


By: Halie Keith –

Today, I will be talking about something has happened over the weekend. Apparently, there is a man, Leo De Watts, selling jars of fresh British air, for $115 to  people in China.

British business man, Leo De Watts, has been selling fresh British country air to Chinese buyers, according to Sheena McKenzie, CNN news.

Watts has been selling his fresh British air for $115 per bottle. Still, the bottles have been flying off the shelves.

McKenzie reports,”De Watts, originally from Dorset on the southern coast of England, now lives in Hong Kong where he can be found selling his bottles of fresh air at local street markets. The businessman appears to have chosen his market wisely. In December, Beijing issued its first ever red alert because of poor air quality, closing schools and restricting traffic. Back in Britain, De Watts’ team of air farmers continue harvesting away from roads which might pollute the precious produce. Hoping to cash in on Chinese New Year festivities, the company is now promoting a 15-jar gift set for — take a deep breath — the discounted cost of £888 ($1,200).”

McKenzie reports,”De Watts says the 580 ml (about 20 oz) glass jars have been flying out the door, many headed for pollution-plagued Chinese cities such as Beijing and Shanghai. Since launching late last year, his air farming company Aethaer has sold hundreds of containers of clean breeze from windswept locations across Britain — including Dorset, Somerset, and Wales. Setting off with a car full of empty jars at 5 a.m., the team “harvests” air in large nets and seals it in the glass jars before shipping it across the world.”Quite often a lot of our orders are bespoke — we have clients who request very particular circumstances for their air,” De Watts explains in a video on the company’s website.”Sometimes we’ll be at the top of a mountain, other times the bottom of a valley.””the top of a mountain, other times the bottom of a valley.””

Reporters from BBC radio stated, “Speaking to 5 live’s Stephen Nolan, he said: “It does sound a bit crazy for us in the UK when we have an abundance of it, but anyone living near a clean lake you start bottling water and selling that off, all your friends are going to think you’re nuts, but for somewhere they don’t have a great supply of it, it’s amazing it can be sold as a luxury item.””


Screen Shot 2016-02-08 at 12.34.27 PM.png
Aether founder Leo De Watts demonstrates his harvesting technique.


Screen Shot 2016-02-08 at 12.48.16 PM.png
Tweets on how people feel about Watts selling fresh air.


Feel free to contact me with an comments or questions.


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